The ceremony took place on 28 August 2019 organized by the National Consumer Action Council (Majlis Tindakan Pengguna Negara - MTPN) and was successfully launched by the Deputy Chief Enforcement Officer of KPDNHep Johor, YBhg. Mr. Rohaimi Bin Mohamed Zawawi. The event was held at the Austin International Convention Center (AICC), Mount Austin Park, Johor Bahru, Johor.

This award was presented to 29 Winners who have successfully met all the criteria set by the MTPN which includes various factors and categories. The list of Consumer's Choice Award Winners can be seen at the link below.
The Consumer's Choice Award (CCA) is one of the National Consumer Action Council (MTPN) programs to identify businesses that have the best customer service, integrity and professionalism. This award's goal is to help consumers all over Malaysia make wise buying decisions. Based on a study, research and survey conducted by the National Consumer Action Council through consumer complaints, most consumers have problems with traders or sellers who do not follow their wishes and satisfaction and they do not know their rights as consumers.

So, having this award can help users or consumers to choose the best service.