Awards & recognition

Consumers’ Choice Award

Recognising businesses that exemplify superior service, integrity and professionalism.

About the programme

Programme overview

The Consumers’ Choice Award (CCA) is one of the flagship programmes of Majlis Tindakan Pengguna Negara (MTPN), created to identify and promote businesses that exemplify superior customer service, integrity and professionalism. Recipients are selected through a strict, transparent assessment that celebrates the local enterprises consumers trust most.

A Majlis Tindakan Pengguna Negara (MTPN) programme

Vision: To promote business excellence in Malaysia and honour the outstanding contributions companies make towards consumers, the nation and the economy.
Mission: To recognise and educate the public on the important role local businesses play as role models in building the nation and protecting consumers’ rights.

Benefits

Why the recognition matters

What being recognised by this programme means for recipients and the consumers they serve.

A Standard of Consumer Trust
Establishes a recognised benchmark of consumer trust for the business.
Competitive Advantage
Differentiates the brand from competitors with an independent seal of quality.
Capture New Business
Attracts new customers actively seeking reputable, recognised providers.
Saves Consumers Time & Money
Helps consumers quickly choose reliable providers and avoid poor purchases.
Supports Local Business
Encourages consumers to champion outstanding local enterprises.