Awards & recognition

Consumer Assurance

The certification mark for products and services that meet quality and safety standards.

About the programme

Programme overview

The Consumer Assurance certification mark indicates that the products and services offered in the marketplace have fulfilled the standard requirements of quality and safety. This initiative helps ensure fair and secure marketplace transactions, protecting consumer rights and preventing business malpractice.

A Majlis Tindakan Pengguna Negara (MTPN) programme

Vision: To establish itself as Malaysia’s most credible certification authority in consumer protection.
Mission: To help customers understand the value of products and services and build confidence in what merchants offer, while monitoring both digital and physical marketplace operators so consumers can make informed decisions.

Core values

Why the recognition matters

What being recognised by this programme means for recipients and the consumers they serve.

Brand Recognition
A recognised mark that strengthens how the brand is seen in the market.
Secured & Assured
Assures consumers that products and services meet quality and safety standards.
Brand Value
Adds measurable value and prestige to the certified brand.
Trust
Builds durable trust between businesses and the consumers they serve.
Credibility
Reinforces credibility through independent verification.
Integrity
Upholds honest, ethical business conduct in the marketplace.