Our Mission
“To create an international fair-trade environment, protect consumer rights and unite worldwide consumers.”
About WCA
Who we are.
A global force for consumer protection, education and advocacy — built across Malaysia, Singapore, Thailand, India, China, the US, Germany and Japan.
Purpose & Principles
One mandate, clearly defined.
Our mission, vision and objectives work as one framework for every WCA initiative.
Our Vision
“To be the voice of worldwide consumers on secure and sustainable goods and services.”
Objectives
What we stand for.
Six objectives guide every initiative we take on behalf of consumers worldwide.
01
Protect members and maintain good consumer practice worldwide.
02
Help national consumers understand and exercise their rights.
03
Support national organisations and governments protecting consumer interests.
04
Protect the safety and responsibility of internet sales.
05
Monitor goods and services across education, law and medicine.
06
Recognise companies providing excellent service to consumers with awards.
Milestones that define us
WCA Founded
Established in Kuala Lumpur to awaken consumer rights and self-protection.
- 1994 — WCA Founded. Established in Kuala Lumpur to awaken consumer rights and self-protection.
- 2005 — International Expansion. Grew across Malaysia, Singapore, Taiwan, Thailand, India, China, the US, Germany and Japan.
- 2010 — Global Advocacy Network. Partnered with 100+ consumer organisations, strengthening our voice in policy forums.
- 2015 — InterCO Established. Founded our enforcement and investigation arm for cross-border consumer protection.
- 2019 — WCTBA Launched. A global award recognising companies that uphold consumer trust standards.
- 2022 — Consumers' Choice Award. MTPN selected 39 companies through strict assessment to promote business excellence.
- 2024 — Six Continents Reached. Active operations across every inhabited continent, serving consumers everywhere.
The Mandate
Eight consumer rights
01
Right to Basic Needs
Food, shelter, health care, water and sanitation.
02
Right to Safety
Protection from hazardous products and services.
03
Right to Information
Facts to make sound choices, free of misleading claims.
04
Right to Choose
Variety at competitive prices and assured quality.
05
Right to Voice Out
Consumer interests heard in policy and development.
06
Right to Redress
Fair judgement and compensation for poor goods.
07
Clean & Safe Environment
A healthy environment for present and future generations.
08
Consumer Education
Knowledge and skills to exercise rights responsibly.
Affiliations
Our global partners
WCA works alongside leading intergovernmental and consumer bodies to strengthen protection worldwide.
United Nations
Promotes international co-operation and peace and security.
Consumers International
The independent global voice for consumers, based in London.
World Health Organization
Leadership on global health matters within the UN system.
Asia-Pacific Economic Cooperation
Promotes free trade across 21 Pacific Rim economies.
World Trade Organization
Global authority on international trade, based in Geneva.
ASEAN Committee on Consumer Protection
Regional capacity-building for consumer protection across ASEAN.
Members
Foundation partners
Majlis Tindakan Pengguna Negara (MTPN)
National Consumer Action Council organising major consumer award programmes.
Yayasan Masyarakat Lestari Malaysia (YMLM)
Foundation promoting sustainable community development in Malaysia.
Malaysian Green Earth Foundation
Environmental advocacy supporting green consumer practices.
Governance
Organisation chart
To be added,
Global Reach
Present across six continents
Main Office
No. 55-01 & 02, Jalan Austin Height 8/5, Taman Mount Austin, 81100 JB, Johor, Malaysia.
Asia Pacific
Malaysia (HQ), Singapore, Thailand, India, China, Japan.
North America
United States.
Europe
Germany.