Consumer Assurance is one of the National Consumer Action Council’s (Majlis Tindakan Pengguna Negara) initiative to assure consumers spend at fair and safe marketplace. Consumer Assurance Certification mark indicates the products and services render in the marketplace have fulfilled with the standards requirements of quality and safety, avoid consumer’s rights exploitation and various business malpractice check and balance. Consumers who misled by fraudulent services and price can always complaints to National Consumer Action Council through telephone, website, email and walk in.

VISION

To be Malaysia most credible certification mark in consumer assurance.

MISSION

To assure customers understand the value of the products and services as well as instill their trust in the products or services offered by merchants.

To observe the actions of online and offline platforms operators and ensure that consumers can consume in an environment with sufficient information and satisfaction.

CORE VALUES

1. Brand Recognition

2. Secured & Assured

3. Brand Value

4. Trust

5. Credibility

6. Integrity

CONSUMER ASSURANCE