New INKA is an independent, non-profitable, non-governmental organization that has the authority to represent consumers to the National as well as European bodies. New INKA is the oldest and strongest consumer organization in Greece. It boasts more than 10,000 subscribers. They work independently, away from industrial, commercial, and political restrictions and interests.
New INKA’s vision is a world where community empowerment is strong and trade is fair to farmers, workers and consumers. It strives to reinforce consumers’ awareness of their rights and to educate them on a range of issues such as competition, consumer protection, faire trade, sustainable consumption and corporate social responsibility.
New INKA’s mission is to enlighten consumers regarding issues, of public health and protection of consumer’s right, especially the cost and way of contemporary living, environmental protection, as well as the service improvement of public administration.